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Some examples of
past achievement
Developing and managing a pan European data base for FMCG marketing. Initiating and managing a co-ordinated advertising and tracking programme to improve communication effectiveness in prescription pharmaceuticals. Devising and managing a research programme which contributed to a completely new positioning and brand strategy for a financial services business. Planning and managing an innovative programme of research to evaluate and optimise new branch design in the financial services industry. |
FRANCES DEADMAN. Having received a degree in
statistics from St Andrews University and initial
FMCG training as a quantitative researcher, Frances
developed an additional interest in qualitative
research, particularly branding and positioning,
advertising and new product development.
With over 20 years qualitative and quantitative research experience, encompassing major international plc's in FMCG, Pharmaceutical and Financial services, Frances Deadman Research can offer clients:
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